Bridgestone Australia has returned to the agricultural sector, bringing its Bridgestone and Firestone branded tractor tyre supply, distribution and technical support in-house. The change ends a multi-year distribution licence agreement through a third party.

Bridgestone and Firestone Ag tyres will be sold through a growing network of stores in regional areas, as well as through the Bridgestone Service Centre network – complementing their range of passenger, 4x4 and commercial vehicle rubber.

“We're excited by the addition of Bridgestone and Firestone agricultural products to our core range. This change will expand our tyre offering and drive efficiencies for businesses in the sector,” Bridgestone Australia sales director Claudio Sodano said.

“It didn’t make sense for our customers to engage with Bridgestone for passenger, 4x4 and commercial vehicle tyres, and go elsewhere for our specialty agricultural tyres,” he added.

“With our re-entry to the agricultural sector, we’re simplifying the supply chain and making it easier to access the full range of tyres for their business.”

The core range of Bridgestone Australia’s agricultural offering focusses on the broadacre and large row crop segments, primarily through key products from the American-made Firestone range.

President of Integrated Agricultural Tyre Business at Firestone Ag, Tony Orlando, says the renewed focus and investment in the Australia & New Zealand market was born through parallels between our market and the native Firestone market.

“Firestone Ag is excited about the potential of the Australia & New Zealand market over the next few years,” Firestone Ag integrated agricultural tyre president Tony Orland said.

“The Australian and New Zealand ag market mirrors the North American market in many ways, including its customer demographics and climate. This is one of many reasons why Firestone Ag views Australia & New Zealand as a region of major potential.”

Firestone Ag will increase its investment in marketing, training, and other important elements in Australia and New Zealand, with Bridgestone Australia forming a new Agricultural Products department to facilitate market growth.


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